MY WORKS
Selected Projects & Case Studies
Take a Look at My Work.
A selection of digital marketing projects where strategy, creativity, and practical execution come together to build meaningful online growth.
SEO - Website Ranking & Optimization
1. SERP Ranking & Keyword Optimisation
I started by researching and identifying relevant keywords for my personal website, Haala Marketer. After analyzing search intent and keyword opportunities, I selected “freelance digital marketer in Alappuzha” as my primary target keyword. I also worked on supporting keywords and implemented on-page optimization, technical SEO improvements, and backlink-building strategies. Through consistent optimization and monitoring, my website achieved #1 Google rankings for two targeted keywords.
2. Organic Search Performance & Analytics
After implementing SEO strategies, I used Google Search Console and Google Analytics 4 to monitor, measure, and evaluate my website’s organic search performance. These tools helped me understand how users discover my website through Google Search, which keywords bring visibility, and how visitors interact with the website. Using Google Search Console, I analyzed important performance metrics such as total clicks, impressions, average click-through rate (CTR), and average search position. I also reviewed individual search queries to identify which keywords generated the most visibility and how effectively my website appeared in search results.
With Google Analytics 4, I explored website traffic patterns, organic search sessions, user engagement, and traffic acquisition channels. This helped me understand visitor behaviour, evaluate the effectiveness of my SEO efforts, and identify areas that needed further improvement. By regularly monitoring these insights, I could make more informed optimization decisions and track the progress of my website’s organic growth.
3. Technical SEO & Website Audit
I did a full SEO audit of the site to assess its technical condition and search readiness. I reviewed mobile responsiveness, Core Web Vitals, website performance, and on-page SEO elements to identify and address potential issues.
I also worked on technical elements such as canonical tags, robots.txt, indexing-related settings, and structured website optimization. Additionally, I explored Generative Engine Optimization (GEO) to improve the website’s readiness for AI-driven search experiences.
Key areas covered:
Mobile responsiveness and viewport checks.
Core Web Vitals and page performance.
On-page SEO and metadata optimisation.
Canonical tags and robots.txt configuration.
Indexing and crawlability checks.
GEO (Generative Engine Optimisation).
Google Ads – Search Campaign
Campaign Planning & Setup
Configured the Google Search Campaign by defining its objective, selecting relevant locations, setting the budget, and organizing the campaign structure to reach potential customers searching for digital marketing services.
Keyword Research & Selection
Researched relevant search terms and selected phrase match and exact match keywords based on search intent. Analyzed keyword performance to understand which terms generated clicks and attracted relevant audiences.
Ad Copywriting & Extensions
Created relevant ad headlines and descriptions highlighting digital marketing services. Added sitelink extensions to help users navigate to important pages of the website.
Performance Monitoring & Analysis
Monitored clicks, impressions, CTR, average CPC, and total campaign spend. Analyzed search terms, audience demographics, device performance, and daily activity to evaluate campaign effectiveness.
Tools Used
Google Ads · Google Keyword Planner · Google Analytics 4
Spec Ad Video Creation
Creative video content designed to showcase products, communicate brand messages, and capture audience attention.
KitKat – Spec Ad Film
I developed a creative spec advertisement for KitKat, built around the idea of taking a break from everyday work stress. The concept highlights a relatable office situation where a young woman, overwhelmed by her workload, falls asleep at her desk. A thoughtful gesture from a colleague, who quietly places a KitKat beside her, creates a small but meaningful moment of surprise and happiness.
The advertisement uses visual storytelling to communicate how a simple break can refresh someone’s mood and bring back positive energy. Rather than relying on lengthy dialogue, the video focuses on expressions, gestures, product interaction, and carefully planned scenes to connect with the audience.
The film concludes with KitKat’s iconic tagline, “Have a break. Have a KitKat.”, reinforcing the brand’s familiar message through a relatable everyday experience.